Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
New Zealand’s advertising industry is in for a seismic shake-up – amid fears of staff cutbacks, concerns about client conflicts, and broader market impacts – as two of the world’s biggest agencies ...
盟博 (Mediabrands)是IPG集团旗下的媒介和营销解决方案品牌群通过其全案服务的代理网络UM优盟和Initiative 极致传媒,以及屡获殊荣的专业代理品牌 Reprise,MAGNA,Orion,Rappot ...
12月9日,行业有消息称,全球六大广告集团中的宏盟集团(Omnicom)和IPG集团(Interpublic Group)正在进行合并谈判。若此次合并顺利完成,合并后的新集团将超过WPP、阳狮等集团,成为全球广告行业的新霸主。
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
周三,Macquarie维持Omnicom集团(NYSE: OMC)的"跑赢大市"评级和120.00美元的目标价。这一背书紧随Omnicom战略性收购IPG之后,使其成为新的领先广告控股公司。这一举措标志着两家公司重返行业前列,旨在在新一轮技术投资浪潮中精简广告行业。
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry.
IPG是一家广告营销解决方案提供商,专注于为用户提供消费者广告、数字营销、传播规划和媒体购买、公共关系和营销等服务,同时还为用户提供会计和财务、营销信息检索和分析、法律服务等服务,帮助企业提高运营效率。近日,Omnicom同意以130亿美元并购IPG。
周一,人工智能驱动的营销云公司Zeta Global(纽交所股票代码:ZETA)的股价下跌11%,此前Omnicom(纽交所股票代码:OMC)宣布将以换股交易的方式收购The Interpublic Group of Companies, Inc.(纽交所股票代码:IPG)。Omnicom和Interpublic均已确认,其董事会已一致批准了这项最终协议。