Instagram is rolling out Trial Reels to give creators a way to test out new content by publishing videos that don’t appear to their followers.

We're introducing trial reels, a new way to try out content and see what performs best by sharing reels with people who don’t follow you.

Instagram has introduced Trial Reels, a new feature that allows creators to test their content with non-followers before sharing it with their main audience. The tool, designed to remove the pressure of audience expectations, offers creators valuable insights into how experimental content might perform.