Now that it’s Black Friday, retailers are starting some of their biggest sales of the year. That includes Amazon, which has thousands — yes, thousands — of deals going live for the occasion. This could be your last chance this year to find prices this low on products you’ve been eyeing, so don’t let the opportunity pass you by.

SO WHETHER YOU’RE SHOPPING NOW OR ON CYBER MONDAY, THE BETTER BUSINESS BUREAU HAS THIS ADVICE. FIRST OF ALL, BE AWARE OF FALSE ADVERTISING AND PHONY WEBSITES. IF A COMPANY IS SELLING THE HOTTEST ITEM OF THE YEAR AT A PRICE THAT SEEMS TOO GOOD TO BE TRUE,

Read on for the 70 best Amazon Black Friday deals across home, tech, beauty, toys and more. Fitbit Charge 6: Now $100, Was $160 (38% Off) This simple smart display responds to voice commands and control other compatible products in your home,