If when the idea of perms—a chemical treatment that utilizes heat to change the texture of hair—comes to mind, you ...

Meghan Markle has ditched her polished look for a boho vibe and you can create her tussled look with the Beauty Works styler ...

The sisters behind the viral Beachwaver curling iron, Sarah, Erin and Emily Potempa, sit down with TODAY’s Jill Martin to share how their simple idea spiraled into a hot success.