Mobile Commerce Daily’s Giselle Tsirulnik interviewed Amy Halford, senior digital brand manager of interactive marketing and emerging media at Best Buy, Richfield, MN. Here is what she had to say.

After dropping oodles of early deals in the first few weeks of November, Best Buy officially kicked off its 2024 Black Friday sale on Thursday, Nov. 21. The event runs for 10 days on its website, ...