Bodyarmor was initially created by Mike Repole, and together with Lance Collins, the brand and company were founded in 2011. Later, Coca-Cola took notice and decided to invest in a small amount of ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s journey ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Major League Soccer and sports drink BODYARMOR kicked off their multi-year partnership with a star-studded unveiling at Banc of California Stadium Wednesday morning. “Given the exciting growth ...

Another key part of Carrie's lifestyle? Hydration. Carrie, who chatted with WH about her partnership with sports drink brand BODYARMOR, said she carries their FLASH I.V. Electrolyte Sticks in her ...

Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...

Tennis courts in Queens, New York are getting a facelift thanks to BODYARMOR sports drink and their new partnership with superstar Naomi Osaka. BODYARMOR Lyte was just announced as the official ...