With the proliferation of new and emerging channels, marketers continue to struggle to determine where to invest their limited marketing dollars to achieve their acquisition objectives in the most ...

Consumer behavior trends are shifting, with transparency, sustainability and empathy becoming core expectations for brands to ...

In the realm of modern business, keeping customers satisfied and engaged can often prove to be just as critical as acquiring ...

Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement. The ...

To measure the effectiveness of digital engagement, businesses must track key metrics such as customer satisfaction, retention rates, and lifetime value. Engagement Rate: The percentage of ...

In recent years, South African companies have turned to loyalty programmes as a more innovative way of retaining customers. By Frik van der Westhuizen founding member of LoyaltyPlus But as with any ...

The goal of these campaigns is to equate customer engagement and product-usage with value for customers. That can take many forms, depending on your business. Here are some examples of metrics you ...

This is where the notion of performance branding comes into play as it sits at the inersection of brand and marketing, where ...

Search Engine Land » SEO » Google Chrome site engagement service metrics Chat with SearchBot Please note that your conversations will be recorded. Google’s ...