Mr Christiansen's favourite Lego is the build-what-you want box of bricks. Danish toy giant Lego plans to recruit hundreds of computer experts in the UK, Denmark and China to expand its digital ...

Its strategy has involved delving into the world of licensing, catering to adults as well as kids, tapping into the digital gaming world, partnering with studios and streamers to bring Lego content to ...

Lego loves to launch new sets at the beginning of the year--and that tradition continued in 2025. Six new Star Wars sets were ...

It’s so obscure LEGO doesn’t even provide the gear in their online building program LEGO Digital Designer, though (of course) the LDraw folks re-created it — it’s brick 4143 in the ...

According to the builder, the LEGO construction is currently a digital build due to many of the LEGO pieces being unavailable in the necessary colors. Nevertheless, the project is impressive ...

tapping into the digital gaming world, partnering with studios and streamers to bring Lego content to consumers and building manufacturing sites close to distribution hubs to smooth the supply chain.