Hasbro knows this well ... including some that work with Robosen Optimus Prime (both the Flagship and Elite versions). It's especially cool given that the actors from the original 80s series ...

Hasbro and Robosen Robotics have teamed up to create an early contender for the product of 2021. It's a fully robotic Optimus Prime that can transform itself to and from truck form, can drive ...

My younger self won't like that I'm saying this, but Megatron really is better than Optimus Prime — at least when it comes to the latest Flagship Transformers machine made by Robosen Robotics.

I love Transformers. I love the fundamental silliness of robots disguising themselves as trucks, cars and cassette tapes. I love that their origin story was apparently made up by a marketing ...

Remember when Robosen put out the auto-transforming Optimus Prime, and we collectively thought ... Here’s the full demo: Hasbro Pulse is taking preorders right now, for a hefty chunk of change ...

Hasbro is turning ... come with the Forge of Solus Prime Artifact, making her as powerful as the rest of the Primes around her. Solus Prime will join Star Optimus Prime, Megatronus, and Prima ...