Naturally, the mined-diamond industry is fighting back with “Real Is Rare” and implicitly positioning its goods as the authentic luxury alternative to made-man, laboratory-produced diamonds.

They are real diamonds. That's what the industry behind diamonds made inside a scientific laboratory wants you to believe. "All the composition is exactly the same. It is a real diamond.

The clarity and color of most diamonds made from the HPHT method are usually ... But here's the catch—they are real! Lab-grown diamonds are graded based on the same criteria as mined diamonds ...

Though made in a lab, synthetic diamonds "consist of actual carbon atoms arranged in the characteristic diamond crystal structure," Brilliant Earth said, so they look nearly identical to real ...

In a world full of dupes, it can be challenging to distinguish between a real diamond and a fake one. Jewellery expert Goodstone reports that diamond scams cost consumers an estimated $8bn per year.