Naturally, the mined-diamond industry is fighting back with “Real Is Rare” and implicitly positioning its goods as the authentic luxury alternative to made-man, laboratory-produced diamonds.
They are real diamonds. That's what the industry behind diamonds made inside a scientific laboratory wants you to believe. "All the composition is exactly the same. It is a real diamond.
"Real diamond gives the feeling that it is real ... That's a whole string of green flags right there, all in the lab-made ...
The clarity and color of most diamonds made from the HPHT method are usually ... But here's the catch—they are real! Lab-grown diamonds are graded based on the same criteria as mined diamonds ...
The man-made diamond boom is over, and prices for ultra-trendy lab-grown diamonds are set to tumble this year, industry ...
It’s engagement season — the magical time between Thanksgiving and Valentine’s Day when nearly half of all couples commit to ...
De Beers single-handedly made diamonds what they are today. Next De Beers is going to make laboratory-diamonds what they will be tomorrow: a fun fashion pretender to the real, rare, precious ...
However, innovations in lab-grown diamonds (man-made) are disrupting this market, by revolutionising how consumers perceive and purchase these iconic symbols of love. From a process that ...
In a world full of dupes, it can be challenging to distinguish between a real diamond and a fake one. Jewellery expert Goodstone reports that diamond scams cost consumers an estimated $8bn per year.
Though made in a lab, synthetic diamonds "consist of actual carbon atoms arranged in the characteristic diamond crystal structure," Brilliant Earth said, so they look nearly identical to real ...