Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie.

Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels with Mattel’s (NASDAQ:MAT) two most popular toys. Featuring Hot Wheels and Barbie,

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a

Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic novels based on its Hot Wheels and Barbie brands. With the primary target audience of children between the ages of 8 and 12,

Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging legacy IPs in the competitive market.

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will target children ages 8-12, expanding the iconic brands. Barbie's comic history includes Marvel's 63-issue series and Tokyopop's previous Cine-Manga.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP,