As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while ...

However, marketing an online course in an increasingly competitive marketplace requires a compelling and valuable proposition. To be effective, marketing strategies must go beyond simply promoting ...

From channel strategy, team structures and data privacy, to growth marketing, emerging technologies and data-backed decision-making, you’ll build a diverse portfolio of digital marketing skills you ...

Optimizing lead generation across all channels can help businesses cultivate meaningful connections that enhance engagement, ...

WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy. Special offer: WARC subscribers get 20% off this course – just use the code ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.) ...

Online digital marketing master’s programs help students get a leg up in their careers as marketers, digital media creators and advertising managers. Students learn marketing strategies and data ...