That's what Prime Hydration - a drink promoted by YouTubers KSI and Logan Paul - has sparked in shops around the UK. It's become an online sensation since being launched, with its limited UK ...

When the rumours first started that schools were banning Prime, KSI seemed to be annoyed. On social media, he called it "wrongdoing" and offered to send a "truckload" of Prime to schools doing it.

However, it turned into a moment for KSI and Logan Paul when Trump was seen sipping Prime Energy. KSI later responded with just two words, adding to the buzz surrounding the already star-packed event.

As well as all of this, KSI is a successful businessman — he's the the CEO of Misfits Boxing, and co-owner of Prime Hydration, XIX Vodka and restaurant chain Sides. KSI splashed out some of his ...

Only time will tell how Lionel Messi's Mas+ compares to Logan Paul and KSI's PRIME Hydration. For now, Messi's new product is ...

KSI's post about Donald Trump drinking PRIME gets backlash on X (Image via KSI/Instagram, Official White House Photo by Adam Schultz/Sourced from Wikimedia Commons) YouTuber-turned-boxer Olajide ...

For context, Trump was recently invited to UFC 309 in Madison Square Garden in New York and was pictured drinking Prime Hydration. To this, JJ reacted on his X.com account, stating "W Trump": KSI ...

In June, KSI issued his “final offer” to fight Jake in May 2025, sharing that it would give him “all the time in the world to be ready.” Boxers and Prime co-founders KSI and Logan Paul ...

The president-elect, enjoying his evening alongside Musk, Joe Rogan, and UFC boss Dana White, chose the Ice Pop flavor of PRIME, a beverage co-founded by social media stars KSI and Logan Paul.