All of that is now being enhanced with a brand-new feature called Reddit Answers, where in addition to these personal testimonies, users can ask a chatbot to show them the same data in a new and interesting way.

With Reddit Answers, you can search a specific problem and, theoretically, have the tool deliver conversational answers with direct links and quotes to actual Reddit posts. The Verge's Jay Peters got an early look at Reddit Answers and wrote they've "liked what [they've] seen" in limited testing.

Reddit is now testing a new search tool powered by AI, which could potentially lead the company to challenging search incumbents like Google.