A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...

Social media influencers have redefined the marketing landscape, offering brands new ways to connect with consumers.

While a single video has the potential to go viral, it's the gallery ... to her focus on high-quality social-media marketing. The best way to achieve eye-catching content is crisp, clean lighting ...

There have been instances of viral recipe content on social media resulting in significant sales impact for the CPGs.

Most so-called "viral" campaigns are made up of both viral and non-viral components ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

In the rapidly evolving digital age, social media marketing has grown from a mere promotional tool to a sophisticated art ...

It's no secret that social media ... of content. "We're not just going to hire five influencers to do a dance on platform and hope that sticks," Ramzi Najdawi, cofounder at the music-marketing ...

Chinese social media has been filled with discussion of ... Bu, who earned a Master’s degree... Viral video and transcripts of two unusually critical speeches about the state of the Chinese ...

“Contrary to popular belief, viral content often stems from raw, unfiltered moments that capture genuine emotion and energy.” While spontaneity is crucial, the mechanics of social media ...

A social media influencer‘s misguided attempt at creating viral content has resulted in multiple criminal charges, highlighting growing concerns about dangerous pranks performed for online ...