New men’s grooming brands launch all the time nowadays, and with more guys putting thought into their moisturizers, shaving ...

Conversely, when fragrance brands release skincare products, they receive fanfare, but the aromas still take center stage.

Find all of our reviews of the best new grooming products for men here. We test the top models on the market for quality, ease of use and value for money. From beard trimmers to men's moisturisers ...

In fact, some sectors and brands have seen higher adoption than before simply because of their digital nature and that’s exactly what men’s grooming startups have also banked on. While the ...

In 2025, fragrances are all about personal touch. Scent layering—mixing different fragrances to create something totally ...

The men's grooming industry is filled with brands that use overly-macho branding simply to dupe men into thinking they're products are worth buying. Duke Cannon, an up-and-coming men's grooming ...

Instead, these are hair dyes uniquely formulated for graying and meant to return you to your previously natural color.

A still from the ad Emami has announced a fresh new identity for its men’s brand, Fair And Handsome, now rebranded as Smart And Handsome with Bollywood actor Kartik Aaryan as its new brand ambassador.

Former Kiehl’s president Chris Salgardo launches Atwater, a grooming brand for men Thirty years ago, men's grooming was synonymous with shaving cream and a bar of soap. Beauty industry veteran ...

Emami relaunches 'Fair And Handsome' as 'Smart And Handsome', targeting Rs 1,000 crore revenue in male grooming market over ...