Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

OpenAI CFO Sarah Friar tells the FT that an ad-based model is under consideration, though she later followed that up to say, 'We have no active plans to pursue advertising.'

OpenAI, maker of the mega-popular ChatGPT, is considering introducing advertising to its growing suite of products, according to an interview with the AI market leader’s chief financial officer.

OpenAI is toying with a move into ads, per the Financial Times. CFO Sarah Friar told the newspaper it's weighing an ads business model, with plans to be

OpenAI is looking at adding advertisements alongside its artificial intelligence responses, according to company CFO Sarah Friar

Predictions suggest that OpenAI might release a new model before the year’s end. In the October Reddit AMA, Altman confirmed that "very good releases" are coming but added that none of them will be called ChatGPT-5. Instead, OpenAI’s focus will be on refining other models like GPT-4 and o1, which were released this year.