Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
盟博 (Mediabrands)是IPG集团旗下的媒介和营销解决方案品牌群通过其全案服务的代理网络UM优盟和Initiative 极致传媒,以及屡获殊荣的专业代理品牌 Reprise,MAGNA,Orion,Rappot ...
12月9日,行业有消息称,全球六大广告集团中的宏盟集团(Omnicom)和IPG集团(Interpublic Group)正在进行合并谈判。若此次合并顺利完成,合并后的新集团将超过WPP、阳狮等集团,成为全球广告行业的新霸主。
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
周三,Macquarie维持Omnicom集团(NYSE: OMC)的"跑赢大市"评级和120.00美元的目标价。这一背书紧随Omnicom战略性收购IPG之后,使其成为新的领先广告控股公司。这一举措标志着两家公司重返行业前列,旨在在新一轮技术投资浪潮中精简广告行业。
Omnicom shook up the advertising world Monday by announcing its plan to buy rival Interpublic Group of Cos. in a deal that ...
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
IPG是一家广告营销解决方案提供商,专注于为用户提供消费者广告、数字营销、传播规划和媒体购买、公共关系和营销等服务,同时还为用户提供会计和财务、营销信息检索和分析、法律服务等服务,帮助企业提高运营效率。近日,Omnicom同意以130亿美元并购IPG。
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry.
周一,人工智能驱动的营销云公司Zeta Global(纽交所股票代码:ZETA)的股价下跌11%,此前Omnicom(纽交所股票代码:OMC)宣布将以换股交易的方式收购The Interpublic Group of Companies, Inc.(纽交所股票代码:IPG)。Omnicom和Interpublic均已确认,其董事会已一致批准了这项最终协议。
Interpublic Group of Cos.(IPG.US)与其规模更大的竞争对手Omnicom Group(OMC.US)计划合并成全球最大广告公司,前者股价周一上涨10%,後者则跌7%。