Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

If you have access to NBC via your TV provider, you can watch Sunday Night Football on your TV or with a TV provider login on ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

When the Houston Texans and Kansas City Chiefs square off shortly before Christmas this season, they'll be wrapped with ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

The game, which had a peak audience of 31.3 million in the second quarter, marked the third consecutive NBC NFL Thanksgiving ...