Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

If you have access to NBC via your TV provider, you can watch Sunday Night Football on your TV or with a TV provider login on ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed ...

Here is everything you need to know about Peacock, including the plans that are currently available for subscribers.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.