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周五，瑞银对Roku Inc. (NASDAQ:ROKU)股票启动了中性评级，目标价为73.00美元。该公司认可Roku作为流媒体生态系统关键参与者的强势地位，这得益于其操作系统在多个发达市场中的显著市场份额。 瑞银指出，Roku吸引广告支出从传统电视转移的能力是该公司的一个积极因素。 该公司还强调了The Roku Channel观众增长强劲，以及需求方平台（DSP）关系带来的潜在收益。此外，旨 ...

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Loop Capital强调，Roku的估值似乎并不高，交易价格约为收入的2倍，而且公司在调整后的EBITDA和自由现金流方面都是正值。该公司重申了其持有评级和$70的目标价，表明对该股票前景持中立态度。