While promoting its Nautilus SUV earlier this year, Lincoln showed that music could accomplish what words alone could not, ...

Casa Chevy was stationed in high-traffic locations for Hispanic families in conjunction with popular cultural events: Viva La ...

There’s been no shortage of automotive comebacks in recent years—but few models have returned with as much marketing buzz as ...

Mazda, which competes with far larger automakers in the U.S. market, has registered a banner year for sales in 2024 and the ...

General Motors/CarBravo is a 2024 Global Automotive Marketing Awards winner for best national sales event campaign.

For the first time, Ad Age and Automotive News have joined forces to recognize the auto industry’s best advertising, ...

Northern California Toyota dealers are 2024 Global Automotive Marketing Awards winners for best regional/local sales event ...

As part of an ongoing marketing push around Gemini AI, Google is highlighting the practicality of its platform, showing how ...

For brands undertaking a media agency review, sometimes the hardest part about breaking up with an old agency is figuring out ...

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

Amazon, Unilever, Volkswagen Group, GM and Kellnova all wrapped pitches this year—a recap of a dozen major agency moves.

Ad Age explores why agencies, in particular, are laying off DEI executives, while some industry professionals fear cuts will ...