Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

This guide will cover the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition strategy. With millions of apps available, it can be ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Character.ai is one of the many AI chatbots to explode in popularity, as the success of ChatGPT has led millions of people to ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...