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Campaign Asia
8 分钟
Cathay Pacific steers away from 'traditional airline PR' in the UK with agency appointment
International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ ...
Campaign Asia
8 分钟
Dentsu forecasts global 5.9% increase in adspend in 2025
Dentsu has forecast a 5.9% growth in global adspend in 2025, to reach $817.7 billion. It follows the network’s predictions ...
Campaign Asia
7 小时
Campaign expands into Germany, Austria and Switzerland
In addition to the DACH region, Campaign has a footprint across nine markets through sites serving the UK, US, Canada, ...
Campaign Asia
8 小时
Shangri-La delivers enchanting film for the young and young-at-heart
Titled For the Young and the Young-at-Heart, the campaign promotes a new series of exclusive family packages across ...
Campaign Asia
8 小时
Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...
Campaign Asia
11 小时
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's ...
Campaign Asia
8 小时
Trix van der Vleuten to chair Campaign Global Agency of the Year Awards 2024
Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief ...
Campaign Asia
13 小时
Beyond Black Friday: How Asia’s biggest shopping day 11.11 has transformed global ecommerce
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Campaign Asia
1 天
Indonesia's VAT hike raises concerns about consumer spending and business strategies
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...
Campaign Asia
5 天
Nunn Media climbs to $42.8 million in wins, leading Australia's independent media scene
Excellent choice! This is exclusive Campaign content. Sign in or join our top subscription tier, The Knowledge, today.
Campaign Asia
8 天
Tributes for Lisa Ronson, beloved wife, mother and CMO
Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...
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