Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" ...

Dentsu has forecast a 5.9% growth in global adspend in 2025, to reach $817.7 billion. It follows the network’s predictions ...

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ ...

In addition to the DACH region, Campaign has a footprint across nine markets through sites serving the UK, US, Canada, ...

Titled For the Young and the Young-at-Heart, the campaign promotes a new series of exclusive family packages across ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Excellent choice! This is exclusive Campaign content. Sign in or join our top subscription tier, The Knowledge, today.

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...

Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief ...