The W Group acquisition of Adlive will expand DXTA’s programmatic portfolio, integrating technologies to support digital ...

One of the main reasons for social media is driving Dubai's real estate industry is due to it's ability to target specific ...

Campaign Middle East digs deep into the process of using conversational AI as a marketing tool to drive higher ROAS on ...

With more than 25 years of experience, including four in his current position, Milad Rouhana oversees a team of 45 people at ...

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as Communications ...

Publicis Communications KSA's Adel Baraja bids adieu to the '30-second reign of terror' and calls for brands to invest in ...

Rez will be leading the Interactive, Online and Mobile jury at The One Show, regarded as a prestigious advertising and design ...

Publicis Groupe, which already manages Salam’s creative comms, will integrate the services of its marketing transformation ...

The future of search in the GCC is AI-driven. AI-powered tools offer further opportunities for engaging with consumers in ...

Human-centric marketing is the next evolution of digital marketing. It’s about understanding the nuances of human behaviour.

OMG’s Chris Solomi weighs in on what the Middle East’s marketers are getting wrong and what can be done about it.

Kiran Jay Haslam, the CMO of Diriyah Company, on building a brand that leaves footprints in the sand for others to follow.