I am a Democratic media consultant, and I find the amount of money being spent in today’s campaigns ludicrous.

The close margins that decided many races this cycle mean that practitioners on the losing side will have to answer some ...

One thing Democrats will seek to answer in the coming months is whether their side’s performance was down to the tactics or ...

Pollsters by now are used to getting hit with the negative headlines that point to publicly released misses. This year is no ...

On potential '24 lesson: distributed leadership creates the adaptability and growth needed to succeed in a fast-changing ...

Scaling back fundraising after Election Day? The strategist behind record-breaking campaigns, says now’s the time to double ...

2024 begs the question: can campaigns make a difference on the ground or are electoral outcomes really dictated by ...

Was 2024 really the ‘first AI election’? Experts say AI adoption in campaigns was minimal, held back by fear and ...

Democrat Betsy Hoover is hoping one of the changes in campaign strategy that emerges from this cycle is greater focus on digital outreach.

With the rapidly changing electoral landscape of the past few months, pundits have rightfully focused on the critical role of voters of color as swing voters who will determine the outcome of the 2024 ...

Deliver the right content to the right people on the right platform. Broadnet technology enables real conversation and real results.