How companies can create competitive advantage by focusing on innovation that meets the demands of society and consumers.

Clear and transparent communication can mitigate the impact on workers – and set the company up for long-term success.

Why a balanced, experimental approach to GenAI might offer companies the best chance of navigating an uncertain future.

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges. Wouldn’t it be ...

In fact, in a global survey among sustainability experts, NGOs emerge as the single greatest contributor to sustainable ...

India’s climate tech growth opens doors for entrepreneurs and investors to drive sustainability. Already the world’s ...

How companies can optimise airline miles and other loyalty programmes for maximum profit and customer engagement.

Make them go viral? Humanise your brand and make it more relatable? Humour is your friend. Or it can be your enemy. If you’re ...

Katell Le Goulven joined INSEAD in April 2018 as the Executive Director of the Hoffmann Global Institute for Business and Society. Previously with UNICEF, she founded a Policy Planning unit to analyse ...

As the expert opinion and management insights portal of INSEAD, The Business School for the World, Knowledge showcases the latest business thinking and views from award-winning faculty and global ...