Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

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Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...

It’s been a tough year for diversity, which is bad news for marketers and companies’ bottom lines. Most recently, Walmart, Ford, Molson Coors, Lowe’s, Boeing (which really should be focusing on other ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...