It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.

The curtain has fallen on the 23rd edition of the Autocar Awards 2025 held at Taj Lands End, Bandra. The evening epitomised ...

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.

As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...

The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches ...

Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...

This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...

Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to ...

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Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...

Articles written by Gurtej Singh Chawla ...