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Campaign US
1 小时
The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
Campaign US
21 小时
WPP wins J&J US, Canada media businesses
WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based ...
Campaign US
19 小时
The clock’s ticking for TikTok — but not influencers
In a court filing attempting to block the law, TikTok claimed influencers and small businesses could lose $1.3 billion in ...
Campaign US
21 小时
Brandtech and Adobe announce partnership to revolutionize generative AI marketing campaigns
In a strategic move it claims will reshape the future of marketing, Brandtech Group has announced a partnership with Adobe ...
Campaign US
20 小时
Amidst holding companies’ AI investments fueling industry shakeups, Brandtech and Adobe ...
In a strategic move it claims will reshape the future of marketing, Brandtech Group has announced a partnership with Adobe ...
Campaign US
23 小时
Movers & Shakers: FCB New York, Netflix, The New York Times and more
Jameson Irish Whiskey announced a partnership with Major League Soccer (MLS) to make it the official whiskey of MLS and MLS ...
Campaign US
1 天
Why Australia's social media ban impacts global marketers
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger ...
Campaign US
1 天
Nando’s, Vogue, Samsung and more: Snapchat selects top 10 AR campaigns for 2024
The gaming experience celebrated the new urban Olympic sports and inclusivity which was at the heart of Samsung’s "Open ...
Campaign US
2 天
The Last Prisoner Project has one more ask for President Biden before he leaves office
The Last Prisoner Project, a nonprofit that aims to free people who it deems unjustly as incarcerated for non-violent ...
Campaign US
1 天
Haleon scores big with US Soccer partnership
Another aspect of the partnership that Haleon is enthusiastic about is being the official presenting partner of the U.S. Soccer Social Impact Award, which honors a player from the national teams for ...
Campaign US
4 天
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Omnicom has agreed a deal to acquire Interpublic to create the world’s biggest agency group, the two companies have formally ...
Campaign US
1 天
Mocha mousse: A multisensory color that gets brands closer to people
Can you taste a color? Mocha Mousse, Pantone’s Color of the Year, makes you want to. Looking to be closer to people, ...
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