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More About Advertising
4 小时
Vodafone’s very own blast from the past refreshes Christmas
Has ever a company spent as much on advertising to such little effect as Vodafone? Helps if you have an idea of course and ...
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5 小时
Jaguar’s EV launch: beware of Mad Men
Sometime this week we should get a proper peek at the new, ultra-luxury Jaguar EV that has what seems like the whole internet ...
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5 小时
M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’
M&C Saatchi is finally moving on from its venerable 'brutal simplicity of thought' mantra as it approaches its 30th birthday next year. The "new look and strategic focus" is 'cultural power,' which is ...
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3 天
MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi
There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi's gem of an ...
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4 天
Top duo Brim and Beverley to quit adam&eveDDB
This won't be the Christmas present adam&eveDDB was hoping for but highly-regarded CCO Richard Brim and CSO Martin Beverley ...
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6 天
Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth ...
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media ...
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5 天
Case closed on Waitrose whodunnit, but it’s still four weeks to Christmas
Waitrose can now reveal the culprit in its star-studded Christmas mystery, having got an admirable amount of mileage out of ...
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3 天
Apple makes hearing aids cool in Christmas tear-jerker
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its ...
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5 天
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10 ...
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5 天
Digital experiences: do we all need a ‘frustrated’ button?
In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell products ...
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3 天
Another lengthy Disney commercial from adam&eveDDB
Two weeks after adam&eveDDB’s four-minute Christmas epic for Disney, the agency’s London and New York offices have teamed up ...
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3 天
BBH CEO Karen Martin is president-elect of the IPA
The IPA has chosen BBH CEO Karen Martin as its next president. She succeeds GroupM UK & EMEA CEO Josh Krichefski. All being ...
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