We look at the evolution of HIV/AIDS awareness campaigns, from fear-driven ads of the past to modern, creative strategies ...

The team will be entrusted with the responsibility of playing the role of a plug-n-play CMO, thereby overseeing 360-degree ...

The announcement follows Zepto’s launch of Jarvis, an in-house advertising platform designed to help brands and sellers ...

The index uses a weighted model to assess a brand’s performance across social media platforms. It evaluates engagement ...

The marketing suite now offers an range of in-image formats with over 10 mechanics ranging from classic to innovative and non ...

The media mandate includes end-to-end management of traditional and digital media planning and buying, aimed at driving ...

The move would position Grok as a direct competitor to established generative AI tools like OpenAI’s ChatGPT, Google’s Gemini ...

GRM Overseas the exporters of Basmati rice, and a player in the India’s FMCG sector, has appointed Barun Prabhakar as ...

As per the mandate, the agency will provide the brand with digital media solutions. These will include online search ...

Ashiish Patil of Isspeshal explores the evolving landscape of inclusive advertising and its role in shaping brand strategies ...

In his new role, he aims to enhance Posterscope's digital out-of-home (DOOH) and intelligent OOH (iOOH) offerings. He will ...

The introduction of this label could help X balance its support for satire and commentary with its responsibility to prevent ...