Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

The old 4Ps ideas don’t work anymore ... word-of-mouth is ranked among the most important marketing strategies. The Word of Mouth Marketing Association puts numbers to its impact: WOM drives ...

The important components of Marketing Mix (4Ps of marketing ... There are several types of pricing strategies and each of them is tied closely to a comprehensive business plan.