The sisters behind the viral Beachwaver curling iron, Sarah, Erin and Emily Potempa, sit down with TODAY’s Jill Martin to share how their simple idea spiraled into a hot success.

Shoppers are satisfied with the customer service, praising the waves' longevity styled with the Beachwaver rotating curling iron. Reviews were especially positive about how Beachwaver products are ...

Like a foolproof flat iron or a dependable blow-dryer, the right curling iron can shave a couple of minutes off a rushed early-morning routine. The perfect one probably delivers the waviest of ...

Little effort is required to use this tool — as demonstrated in the Instagram Reel, it’s self-rotating ... the main selling point is that this curling iron is completely portable, able ...

Don't forget: the Amazon Cyber Monday sale officially ends at 11:59 p.m. PT on Dec. 2, so don't take these deals for granted.

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