The new look of Jaguar has dug up memories of several past controversial brand logo changes and redesign jobs. Revisit some ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. Over the last 12 months, we've seen ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Hostess announces major brand refresh with modern logo design for Twinkies and the entire snack lineup. Do you like it?

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

At the centre of the new branding, which was created by the in-house design team at Jaguar Land Rover ... Yes, the wordmark’s form may be simple – but what is the all-important function? Elsewhere the ...

When designing the Scykei Logo, each iteration and the selection of every element reflected the teams deep understanding of ...

The company says it modernized its look and feel to enhance appeal with new consumers while engaging current fans.

However, the logo depicting a jaguar's face—which has ... but that their decisions are emotional and based on design, brand, and experience. Jaguar, therefore, says it wants to elevate every ...