Yes, Kindles are the most common and popular e-readers available, but have you considered... anything else? Kobo's e-readers offer a tempting alternative to the Kindle. The Kobo Libra Colour is fantastic and having tested it alongside the Kindle Paperwhite, I'm a fan of both in equal measure.

It will be one of the most popular gifts of the holiday season.

SAVE UP TO 93%: As Black Friday winds down, you can still shop Kindle books for up to 93% off. Find new 2024 releases like Margo's Got Money Troubles by Rufi Thorpe on sale for just $1.99.

The brilliant Kindle now has a color screen, but does this make the Kindle Colorsoft the model to buy? I've got the answer in my review.

The 11th-gen Paperwhite update, released in late 2021 for $140, was a big quality-of-life upgrade, with a bigger 6.8-inch screen, adjustable color temperature, USB-C, more frontlight LEDs, and (in the more-expensive Signature Edition) an auto-brightness sensor and wireless charging.

The Kindle Paperwhite is like having a library in your pocket, minus the eye strain and distractions. What makes this one special is its 25% faster page turns and higher contrast display. It’s a lot like reading paper, but with a built-in booklight that actually adjusts to your environment.

Ahead of Black Friday, e-readers are on sale, including Amazon Kindle and Rakuten Kobo e-readers. Shop our expert's top picks.

Kindles are the biggest names in e-readers but there's more out there than these Amazon devices. Kobo is challenging Amazon's reign with its line-up of e-readers that provide the same ease and convenience.