Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Explore 2025’s top marketing trends: brands as media, innovative collaborations, and AI-driven personalization. Learn how to ...

Nintendo has teased that they will collaborate with toymaker Lego to create a buildable version of the classic Game Boy ...