Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught to mean that the medium in which a message is delivered has as much of an ...
President-elect Donald Trump, continuing his pattern of appointing TV figures ... “He is an eminent physician, heart surgeon, inventor, and world-class communicator, who has been at the ...
U.S. government health plans account for the lion's share of coverage for popular new weight-loss drugs, far beyond the reimbursement available from private employers and insurers, according to an ...
A Call for Evidence will be published alongside the announcement to ensure that industry voices are at the heart of designing the new Strategy. Elsewhere, Reeves says the government has written to ...