There are early adopters of trends and those who set the trends themselves. I’d categorise Park Eun Kyung aka “Unistella” as ...

Looking for inspiration for a new manicure? Or maybe you want to try something bold for the carnival? This new manicure trend ...

Unlike the cherry girl aesthetic, which features more of a cutesy, innocent look, cherry cola girls are edgier and ...

Industry experts Tomi Talabi, Samantha Mims, and Lyric Christian let us in on what’s 'in' and 'out' for beauty this year.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

To craft a successful announcement trailer for the Switch 2, Nintendo should look back at the Nintendo Switch's excellent ...

It follows in the footsteps of rising trends we've seen elsewhere, like the ultra-feminine hair trend (which has seen ...

Harry and Meghan released a statement last night responding to several fires that have ignited throughout the state. In ...

Riding the trend of collecting Baby Three dolls popular among youth, many people are earning millions of Vietnamese dong each ...

Bridal Babes brings the chicest styles to every kind of beautiful bridesmaid you can think of. Their participation in TikTok trends (above) and expertise in their industry have led to major success ...

A fashion editor shares the best new jeans for women on Nordstrom, including skinny, wide-leg, and straight-leg styles from ...