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As we all have most likely ordered from a teenager/young adult, so did I. And because the seller was a family member I decided to purchase more to boost their sales. However, at the time I ordered ...

OLEAN — Julie Groth, catalog supervisor for Vector Marketing Corp., a subsidiary of Cutco Corp., will retire Feb. 1 after 29 years of service. Groth first joined Vector on Sept. 1, 1994 ...

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As with every popular digital channel nowadays, e-mail marketing and its campaigns are measured. As of late 2023, next to open rates, the metrics most deployed by professionals to evaluate the ...

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration ...

The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.

Given the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower marketing’s gender pay gap.