Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win for ...
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks ...
Proposed merger to create the world's biggest media company. Or have the Frenchies & Poms got plans of their own?
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
Tis the season. This week, the market paused to absorb the news of an epic US$13bn global merger between two of the big five ...
How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands ...
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...