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1 天
Why Oscar Mayer is re-airing classic jingle ad
Oscar Mayer has not used the jingle in ads since 2005. Previous versions have included the bologna song being sung by ...
1 天
Apple’s sweet holiday ad demonstrates the Hearing Aid feature on AirPods Pro 2
The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts ...
3 天
5 of the best Gen Z marketing strategies in 2024
Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...
2 天
Chevy CMO on its emotional holiday ad and new Anomaly agency relationship
A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and ...
2 天
Mattel’s porn mistake bothers Gen Z more than others—how ‘Wicked’ packaging error ...
While Mattel’s packaging error that listed a porn site address on “Wicked”-themed movie dolls drew social media attention and ...
3 天
Pizza Hut hires Deutsch and VML in agency roster shakeup
VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...
2 天
5 of the best B2B campaigns in 2024
The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...
2 天
Poshmark’s CMO on live shopping and recent seller backlash
Poshmark CMO Steven Tristan Young joins the Marketer’s Brief podcast to discuss the growth of resale, recent seller backlash ...
2 天
Watch Volkswagen's joyful electric minivan ad
The ID Buzz is arriving at dealerships now and starts at $61,545 including shipping, making it the brand’s most expensive ...
Opinion
2 天
Opinion
How Gen Z is reshaping agency workplace culture
One commonality of Gen Zers is that our lives are defined in terms of eras (no, not those eras). From “post-9/11” to ...
4 天
Jeep returns to the Super Bowl
Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...
3 天
Agencies are laying off chief diversity officers—inside the DEI cuts and what’s next
Ad Age explores why agencies, in particular, are laying off DEI executives, while some industry professionals fear cuts will ...
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