I am a Democratic media consultant, and I find the amount of money being spent in today’s campaigns ludicrous.

The close margins that decided many races this cycle mean that practitioners on the losing side will have to answer some ...

One thing Democrats will seek to answer in the coming months is whether their side’s performance was down to the tactics or ...

Pollsters by now are used to getting hit with the negative headlines that point to publicly released misses. This year is no ...

On potential '24 lesson: distributed leadership creates the adaptability and growth needed to succeed in a fast-changing ...

Scaling back fundraising after Election Day? The strategist behind record-breaking campaigns, says now’s the time to double ...

Was 2024 really the ‘first AI election’? Experts say AI adoption in campaigns was minimal, held back by fear and ...

2024 begs the question: can campaigns make a difference on the ground or are electoral outcomes really dictated by ...

Democrat Betsy Hoover is hoping one of the changes in campaign strategy that emerges from this cycle is greater focus on digital outreach.

As Democratic strategists continue to unpack what went right and wrong in 2024, influencer marketing strategy is coming under the spotlight. One thing that’s clear in hindsight is that Republicans ...