In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.

BMW partnered with NVIDIA to enhance factory planning and operations with AI. Together they created a virtual factory, a digital twin of BMW’s production facilities. This allows BMW to simulate ...

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new ...

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...