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adexchanger
7 小时
Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network
In November, Western Union launched a media network that claims to reach 150 million people across the US and Europe.
adexchanger
8 小时
Know What They Can’t Generate? Profit; Racing Through Infancy
OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ...
adexchanger
1 天
Why Publicis Is Winning
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...
adexchanger
1 天
A Window On Shopping; No Filter For Kids
Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...
adexchanger
1 天
Tobi Lutke
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
5 天
Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug
Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented ...
adexchanger
6 天
The POV On Data Privacy As The Clock Ticks Down To A Second Trump Presidency
Reed Smith Partner Nikki Bhargava spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the ...
adexchanger
7 天
Operating Systems Are Now Battlefields – At Least In The CTV World
With so many streaming apps and platforms available on the market, TVs need operating systems. That means a battle for ...
adexchanger
7 天
What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google
Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had ...
adexchanger
8 天
AI Won’t Replace Human Creative, But It Can Save Hours In Research
A creative director shares his favorite use cases for AI, his favorite AI tools (and the ones he won’t trust yet) and best ...
adexchanger
13 天
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...
adexchanger
6 天
Talking (Antitrust) Turkey With DCN’s Jason Kint
Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad ...
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