Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will cover everything from being a betting affiliate marketer, how you stand to benefit from getting involved, and how to choose the best betting affiliate programs available. Betting ...

Discover how to increase conversions, optimize campaigns, and make data-driven decisions with ease. Whether you’re a beginner or a pro, this guide delivers everything you need to master the art of A/B ...

Rodolphe is a marketing professional with a passion for creating engaging, user-centered experiences, currently leading the marketing team at Tandem, a global language exchange app. Known for blending ...