The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

With over 17 years in marketing, Melissa spent the last decade focused on mobile advertising. Before diving into start-ups and the mobile tech industry, she studied economics for the arts and ran a ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

“New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, eager to take control of their budgets, pay off debt, or save more… maybe ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...