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Campaign Asia
6 小时
Shangri-La delivers enchanting film for the young and young-at-heart
Titled For the Young and the Young-at-Heart, the campaign promotes a new series of exclusive family packages across ...
Campaign Asia
5 小时
Campaign expands into Germany, Austria and Switzerland
In addition to the DACH region, Campaign has a footprint across nine markets through sites serving the UK, US, Canada, ...
Campaign Asia
6 小时
Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...
Campaign Asia
6 小时
Trix van der Vleuten to chair Campaign Global Agency of the Year Awards 2024
Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief ...
Campaign Asia
9 小时
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's ...
Campaign Asia
11 小时
Beyond Black Friday: How Asia’s biggest shopping day 11.11 has transformed global ecommerce
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Campaign Asia
1 天
Indonesia's VAT hike raises concerns about consumer spending and business strategies
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...
Campaign Asia
1 天
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about ...
Campaign Asia
1 天
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...
Campaign Asia
4 天
Creative Minds: Rohit Malkani is made for the stage
Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a ...
Campaign Asia
6 天
Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...
Campaign Asia
5 天
'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the ...
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